MARKETING JOURNAL.
Destination Think! Interview: How Whistler Blackcomb uses Snapchat
An in-depth interview focused on the resort's Snapchat initiatives, plus key tips for destinations and other resorts.
Photo: Megan Taylor
Snapchat has been throwing it's weight around with plenty of success in the digital marketing space, to date. Publishers are paying upwards of $100,000 for prime real estate, to display content that disappears in 24 hours. As the digital strategist for Whistler Blackcomb, I put in place a content policy, update schedule and some in-house training for the team. Learn more about how tourism organizations, ski resorts and DMOs (destination marketing organizations) can capitalize on this platform in my interview with Destination Think!:
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Slopefiller Interview: What 7 Resort Marketers Think of Instagram’s Latest Round of Changes
Greg Blanchard is a highly respected voice in the ski resort marketing world as the primary blogger and analyst of Slopefillers. So, it's obviously huge honour to be recognized for our hard work at Whistler Blackcomb in any of his articles or posts. Check out my interview alongside seven other resort marketers focused on Instagram's most recent changes: