A few thoughts and learnings from marketing in the outdoor space.

Nina trail running on a mountain trail in a vast, open landscape with snow-capped mountains in Whistler backcountry.
Snow-covered pine trees in a mountainous landscape during sunset with snow-capped peaks and a partly cloudy sky.
A trail runner standing on a rocky trail overlooking Garibaldi lake surrounded by snow-capped mountains under a partly cloudy sky. A view from Panorama ridge.
A woman (Nina Harmon) in mountain biking gear, including a helmet and sunglasses, crossing a shallow creek in the Chilcotin region with her mountain bike in a remote forested area.

Marketing Journal