Yesterday, shortly after starting my workday, I was informed that my role had been eliminated at Rocky Mountain. While this decision wasn’t entirely surprising given the broader trends in the bike industry over recent years—it’s still tough. I loved working with my team and the wonderful people that worked across the company.

The exciting reveal of this lovely trail bike and a few of the marketing tactics we explored for launch.

Constructing Your Consumer's Path to Purchase.

Some final thoughts before I hang up my Crankworx Management lanyard.

What we learned from pivoting our marketing during the pandemic.