Marketers often ask if magazines and endemic publications are still worth the spend in an era of Google searches and ChatGPT answers. From my first bike launch with Rocky Mountain to today’s AI-driven search landscape, I’ve seen how trusted outlets still drive visibility, credibility, and storytelling that digital ads alone can’t deliver.

Yesterday, shortly after starting my workday, I was informed that my role had been eliminated at Rocky Mountain. While this decision wasn’t entirely surprising given the broader trends in the bike industry over recent years—it’s still tough. I loved working with my team and the wonderful people that worked across the company.

The exciting reveal of this lovely trail bike and a few of the marketing tactics we explored for launch.

Constructing Your Consumer's Path to Purchase.

Some final thoughts before I hang up my Crankworx Management lanyard.