Marketing Journal

Learnings from the outdoors industry.

Featured

Oct 31, 2024

Oct 31, 2024

Mar 12, 2024

Mar 12, 2024

The exciting reveal of this lovely trail bike and a few of the marketing tactics we explored for launch.

Mar 12, 2024

Jul 26, 2022

Jul 26, 2022

Constructing Your Consumer's Path to Purchase.

Jul 26, 2022

Mar 16, 2022

Mar 16, 2022

Jan 5, 2022

Jan 5, 2022

Some final thoughts before I hang up my Crankworx Management lanyard.

Jan 5, 2022

Dec 27, 2021

Dec 27, 2021

Sep 24, 2021

Sep 24, 2021

Feb 7, 2021

Feb 7, 2021

Aug 25, 2020

Aug 25, 2020

What we learned from pivoting our marketing during the pandemic.

Aug 25, 2020

Nov 18, 2019

Nov 18, 2019

Learnings from teaching university level marketing

Nov 18, 2019

Find me on Twitter:

Loving the homemade electrolyte drink recipe @trainingpeaks https://t.co/VjWfd0w3dT
Jul 23, 2022, 12:29 PM
Do you remember when you joined Twitter? Looks like it was 13 years ago. I guess we can celebrate this now too...… https://t.co/Rctskxlw6z
Jul 21, 2022, 9:09 AM
Should have read this before a high-noon trail run, today... https://t.co/3eje89CDgQ
Jul 14, 2022, 8:43 PM