Articulate, performance-driven marketing for the outdoor industry.
Below you’ll find a collection of campaigns I’ve been involved with over the years. Starting with my early work and progressing to more recent projects.
Marketing Team: Whistler Blackcomb
Campaign: An anniversary project celebrating Whistler Blackcomb’s 50 year milestone of business.
Agency of Record: Origin
Marketing Team: Whistler Mountain Bike Park
Camapign: The introduction of the Ride More Sleep Later campaign for the Whistler Bike Park.
Agency of Record: Good Fortune Collective
Marketing Team: Whistler Mountain Bike Park
Campaign: A compliment to the Ride Now Sleep Later campaign for Whistler Bike Park, Trail Engaged. Simple and informative information sharing with riders. Really fun!
Agency of Record: Good Fortune Collective
Marketing Team: Crankworx World Tour
Campaign: The Innsbruck, Austria preview of the Crankworx World Tour in 2018. My first year as Marketing Manager for the festival series.
Agency of Record: Boombox Group
Marketing Team: Crankworx World Tour
Campaign: The final year of Crankworx in Les Gets, France. An iconic home to downhill racing. This was a special festival.
Agency of Record: Boombox Group
Marketing Team: Crankworx World Tour
Campaign: The Rotorua, New Zealand preview of the Crankworx World Tour in 2019.
Agency of Record: Boombox Group
Marketing Team: Crankworx World Tour
Campaign: The overarching teaser for the 2019 Crankworx World Tour
Agency of Record: Boombox Group
Marketing Team: Crankworx World Tour
Campaign: The cold open to the marque Crankworx event in Whistler, Red Bull Joyride
Agency of Record: Boombox Group
Marketing Team: Crankworx World Tour
Campaign: The overarching teaser for the 2020 season of the Crankworx World Tour
Agency of Record: Boombox Group
Marketing Team: Rocky Mountain
Campaign: The Slayer (product launch)
Featuring: Lucy van Eesteren, Alex Volokhov, Hayden Zablotny
Director / DP: Liam Mullany
Here’s What Former Colleagues Have To Say…
"Nina is an amazing content strategist and speaker whose humour and uplifting spirit shines in everything she touches. I have hired her to conduct an audit on event-time social platform performance, and as a speaker for our digital marketing conference, Whistler Bike, and found her insights invaluable. In both instances, she changed our workflow to make it more efficient and helped everyone on the team get more out of their role. Basically, she's awesome!"
- Jennifer Smith, Whistler Blackcomb Communications Manager
"Nina was among the first round of hires when I founded my company, RTOWN. I couldn't have asked for a better team mate to help build out, what is today, still one of the higher revenue streams for my business. I would not hesitate to recommend Nina for her digital marketing prowess and ability to work independently and as part of team. You'd be lucky to have her on your squad."
- Luke Aulin, RTOWN CEO
At Play:
As an athlete, I translate my passion for endurance sports through words and images. Using the power of storytelling, my aim is to inspire athletes to explore, push limits and give back to the trail less traveled.
CHECK OUT MY RACE HIGHLIGHTS TO DATE HERE

Some helpful tips for traveling with a little one for the first time. Plus fitting in triathlon training too.
A practical guide for athletic expecting moms to swimming, biking, running, yoga and strength training through pregnancy.
Learnings from racing the MOMAR, a one-day adventure race in Cumberland, British Columbia.
After a few seasons of dabbling, this year I went all in and set a goal of racing the 50k distance in a local race. Nearly 520K and over 50 hours of training on snow later this is what I’ve learned.
Looking back on some of the beauty and humour of training for an off-road triathlon and Ironman 703. while traveling with the Crankworx World Tour.