Articulate, performance-driven marketing for the outdoor industry.

Below you’ll find a collection of campaigns I’ve been involved with over the years. Starting with my early work and progressing to more recent projects.

Marketing Team: Whistler Blackcomb

Campaign: An anniversary project celebrating Whistler Blackcomb’s 50 year milestone of business.

Agency of Record: Origin

Marketing Team: Whistler Mountain Bike Park

Camapign: The introduction of the Ride More Sleep Later campaign for the Whistler Bike Park.

Agency of Record: Good Fortune Collective

Marketing Team: Whistler Mountain Bike Park

Campaign: A compliment to the Ride Now Sleep Later campaign for Whistler Bike Park, Trail Engaged. Simple and informative information sharing with riders. Really fun!

Agency of Record: Good Fortune Collective

Marketing Team: Crankworx World Tour

Campaign: The Innsbruck, Austria preview of the Crankworx World Tour in 2018. My first year as Marketing Manager for the festival series.

Agency of Record: Boombox Group

Marketing Team: Crankworx World Tour

Campaign: The final year of Crankworx in Les Gets, France. An iconic home to downhill racing. This was a special festival.

Agency of Record: Boombox Group

Marketing Team: Crankworx World Tour

Campaign: The Rotorua, New Zealand preview of the Crankworx World Tour in 2019.

Agency of Record: Boombox Group

Marketing Team: Crankworx World Tour

Campaign: The overarching teaser for the 2019 Crankworx World Tour

Agency of Record: Boombox Group

Marketing Team: Crankworx World Tour

Campaign: The cold open to the marque Crankworx event in Whistler, Red Bull Joyride

Agency of Record: Boombox Group

Marketing Team: Crankworx World Tour

Campaign: The overarching teaser for the 2020 season of the Crankworx World Tour

Agency of Record: Boombox Group

Marketing Team: Rocky Mountain

Campaign: The Slayer (product launch)

Featuring: Lucy van Eesteren, Alex Volokhov, Hayden Zablotny

Director / DP: Liam Mullany


Here’s What Former Colleagues Have To Say…

"Nina is an amazing content strategist and speaker whose humour and uplifting spirit shines in everything she touches. I have hired her to conduct an audit on event-time social platform performance, and as a speaker for our digital marketing conference, Whistler Bike, and found her insights invaluable. In both instances, she changed our workflow to make it more efficient and helped everyone on the team get more out of their role. Basically, she's awesome!"

- Jennifer Smith, Whistler Blackcomb Communications Manager

"Nina was among the first round of hires when I founded my company, RTOWN. I couldn't have asked for a better team mate to help build out, what is today, still one of the higher revenue streams for my business. I would not hesitate to recommend Nina for her digital marketing prowess and ability to work independently and as part of team. You'd be lucky to have her on your squad."

- Luke Aulin, RTOWN CEO

At Play: 

As an athlete, I translate my passion for endurance sports through words and images. Using the power of storytelling, my aim is to inspire athletes to explore, push limits and give back to the trail less traveled.

CHECK OUT MY RACE HIGHLIGHTS TO DATE HERE