It’s been almost a year since my first trip to New Zealand to work with the Crankworx Rotorua team, last March. To celebrate, I’m highlighting a couple of my favourite trends in event marketing:
Three Solid Trends In Event Marketing for 2017
Yesterday, shortly after starting my workday, I was informed that my role had been eliminated at Rocky Mountain. While this decision wasn’t entirely surprising given the broader trends in the bike industry over recent years—it’s still tough. I loved working with my team and the wonderful people that worked across the company.
The exciting reveal of this lovely trail bike and a few of the marketing tactics we explored for launch.
