Nina Harmon
Goodbye, Rocky.

Yesterday, shortly after starting my workday, I was informed that my role had been eliminated at Rocky Mountain. While this decision wasn’t entirely surprising given the broader trends in the bike industry over recent years—it’s still tough. I loved working with my team and the wonderful people that worked across the company.

Goodbye, Rocky.
Nina Harmon
New Product Launch: Rocky Mountain Instinct

The exciting reveal of this lovely trail bike and a few of the marketing tactics we explored for launch.

New Product Launch: Rocky Mountain Instinct
Nina Harmon
Marketers: Tell Stories With Purpose

Constructing Your Consumer's Path to Purchase.

Marketers: Tell Stories With Purpose
Nina Harmon
Intention Setting with the IRONMAN Group
Intention Setting with the IRONMAN Group
Nina Harmon
Dear Crankworx: Thanks.

Some final thoughts before I hang up my Crankworx Management lanyard.

Dear Crankworx: Thanks.

outdoor industry marketing

Holidays in The Southern Hemisphere: One Brand That's Nailing It.

Holidays in The Southern Hemisphere: One Brand That's Nailing It.

It's a bit tough to get swept up in the Christmas cheer with all this sunshine and talk of barbecues in New Zealand. But Air New Zealand pulled on my holiday heart strings. Here are a few takeaways for outdoor and destination marketers from the #AirNZXmas campaign.