I am honoured to be the current Digital Strategist for Whistler Blackcomb and Whistler Bike Park. However, as I transition into my Southern Hemisphere adventure in the fall of 2016, I will be available to take on a select client base. Should you be in the market to brush up your skills, run a staff training or grow your digital marketing success, below you will find a menu of services and on-going project opportunities:
SOCIAL MEDIA STRATEGY & EXECUTION
My specialty here lies in creating robust social media communities for companies with high aspirations and even higher expectations for their marketing ROI. Support can include:
• Set-up of new social media channels
• Paid social media advertising campaign creation, management and reporting (Facebook, Twitter and Instagram)
• Content creation (photography, blogging and copy-writing)
• Growing stagnant social media channels
• Social Media Remotes (capturing live events and translating into social media channels)
SOCIAL MEDIA TRAINING
My teaching style is in an easy to digest format with all levels of user taken into consideration. Techniques
derive from a combination of traditional marketing and public relations methods combined with modern
search engine optimization, and paid advertising tactics to help drive wins. Topics can include:
• An Introduction to the big 3 for business (Facebook, Twitter, Instagram)
• Emerging social media network use
• Facebook, Instagram and Twitter advertising
• In-depth channel training
QUALIFIED EXPERIENCE
• Social Media Marketing Instructor for WMAS, Jan 2015-Present
• Whistler Blackcomb and Whistler Bike Park Digital Brand Strategist, May 2014-Present
• On-going social media consultation for the World Ski and Snowboard Festival, Whistler Blackcomb Foundation and other Whistler Blackcomb events
• In-depth digital consultation for Crankworx, March 2016
• Social Media Workshop Leader, Whistler Chamber of Commerce
• Certificate of Achievement in Web Analytics, University of British Columbia, 2011
• B.A. Public Relations Management, University of Denver, 2007