Since Summer 2011, when I first wandered, wide-eyed into the crowds of Red Bull Joyride, Crankworx has given me:
the drive.
In 2013, my first crack at racing during Crankworx resulted in a DNF.
Redemption.
In 2014, I came back fighting to complete the legendary Crankzilla.
My Husband.
An amateur photographer that caught me mid-rock roll.
The Best Friendships.
Some of my nearest and dearest today were standing in the queue in my first race season.
Trail Demon armour.
Mental and physical challenges come with the territory - you don't know until you try.
a mission.
As Crankworx celebrates it's 15th year, I'm fired up to be joining this marvellous gravity-fed circus on the other side of the race tape as Crankworx Marketing Manager.
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The exciting reveal of this lovely trail bike and a few of the marketing tactics we explored for launch.