Nina Harmon
Goodbye, Rocky.

Yesterday, shortly after starting my workday, I was informed that my role had been eliminated at Rocky Mountain. While this decision wasn’t entirely surprising given the broader trends in the bike industry over recent years—it’s still tough. I loved working with my team and the wonderful people that worked across the company.

Goodbye, Rocky.
Nina Harmon
New Product Launch: Rocky Mountain Instinct

The exciting reveal of this lovely trail bike and a few of the marketing tactics we explored for launch.

New Product Launch: Rocky Mountain Instinct
Nina Harmon
Marketers: Tell Stories With Purpose

Constructing Your Consumer's Path to Purchase.

Marketers: Tell Stories With Purpose
Nina Harmon
Intention Setting with the IRONMAN Group
Intention Setting with the IRONMAN Group
Nina Harmon
Dear Crankworx: Thanks.

Some final thoughts before I hang up my Crankworx Management lanyard.

Dear Crankworx: Thanks.

Digital Marketing

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Digital Marketing Touch Points - Tourism Attractions & Dining In New Zealand

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Digital Marketing Touch Points - Tourism Attractions & Dining In New Zealand

I’m constantly scraping the internet to uncover cool restaurants and unique experiences between our adventures on foot and bike. As a marketer with an interest in the tourism industry and now officially a tourist, here are my top three suggestions for marketing to me through online channels.