MARKETING JOURNAL.
Destination Think! Interview: How Whistler Blackcomb uses Snapchat
An in-depth interview focused on the resort's Snapchat initiatives, plus key tips for destinations and other resorts.
Photo: Megan Taylor
Snapchat has been throwing it's weight around with plenty of success in the digital marketing space, to date. Publishers are paying upwards of $100,000 for prime real estate, to display content that disappears in 24 hours. As the digital strategist for Whistler Blackcomb, I put in place a content policy, update schedule and some in-house training for the team. Learn more about how tourism organizations, ski resorts and DMOs (destination marketing organizations) can capitalize on this platform in my interview with Destination Think!:
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