An in-depth interview focused on the resort's Snapchat initiatives, plus key tips for destinations and other resorts.
Yesterday, shortly after starting my workday, I was informed that my role had been eliminated at Rocky Mountain. While this decision wasn’t entirely surprising given the broader trends in the bike industry over recent years—it’s still tough. I loved working with my team and the wonderful people that worked across the company.
The exciting reveal of this lovely trail bike and a few of the marketing tactics we explored for launch.
